How people like you are making a difference to market pressures and demanding a better world.
Case study 3 of 6
Buying Local

1 Lisa has an insight

An insight that the where she choses to spend her money affects how much money is in circulation in her local community and so affects the quality of her high street and the lives of friends and neighbors who live there.
She decides that she wants to buy things that are produced and sold locally more.  
People hear about this idea and also want to buy locally.  
But it can be hard to realise where what you are buying is coming from.  
Also sometimes it is not possible or logical or reasonable to insist that things should originate within a certain radius.   


2 She uses Follow This Food to create a community answer on the topic of Food miles


She connects with some people and creates an answer that lays out generally why it is worthwhile spending money locally.  As well as finds, and shows, evidence that her claims in that answer are true.

They make an answer that explains the difference like this

3 At a resturant, Timothy can use the app to see the actual journey of the product.  As well as see a community explaination about why local is important for Tim himself.
The menu has the active label on it.  The Timothy can see on a map where each food has come from.  Because the producers are proud of sourcing the ingredients local they have the answer explaining why communities agree buying local really works to support communities.
Also the same local product in a shop may also show how local it is




4 He can really ponder the idea by comparing this view with what others say and by looking into further questions.

5 He can also find out about what all the producers are like even if they are not local.  Like the coffee for example


They can also find out all about why those producers are also great in what they do.  And if there are any far away places that are also getting some support from buying this food.
he can see each place involved in making it, she can know which areas she is supporting with his investment.  




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