How people like you are making a difference to market pressures and demanding a better world.
Case study 5 of 6:
Chlorine chicken
1 Orwain wants to create consumer pressure to ensure he can healthy products for a fair price.
Owain is worried that following brexit the uk may not have the same protection on the quality of imported goods from the European Union regulations. It seems to be very likely that boarders will be open to foreign imports of a lower standard.
In particular chicken with chlorine in is likely to hit our shelves.
He understands about the reasoning for the different methods available. He also has a strong viewpoint on why it is really not good.
He knows, however, that traceable products can show what has happened to them and let the end consumer decide whether they are happy to still buy it.
He hopes that all products will be traced.
He knows, however, that traceable products can show what has happened to them and let the end consumer decide whether they are happy to still buy it.
He hopes that all products will be traced.
2 He uses Follow This Food to create a community answer on the topic of ‘Post Slaughter Cooling For Chicken’ as well as ‘Consuming Chlorine’
He works on an answer that explains the difference between different methods for cooling chicken as well as an answer about the downsides of chlorine in food.
-How would you assess the different methods for cooling chicken post slaughter?
3 Organisations and people can choose to support different positions on the issue.
They can really question whether they believe it is worth having chicken that is ever so slightly cheaper or if it is better to spend a little more.
This will depend on what people believe. If they really believe that the the chlorine is unhealthy they will want to reject it and support an answer saying it is bad. If they believe it is not that bad at all really then they can support an answer explaining that too.
Users can find any public support for a view and see which names are behind it. If lots of people are behind it a big retailer is likely to get behind it too to get their support.
It is an easy resource to be critical with. If you can see the evidence and see which names are behind each side.
4 Tracing technology can show about the production history of products even ones made outside of the EU
It can be used to prove that a piece of chicken was air cooled rather than done in a chlorine bath.
5 Different geographic regions may have different preferences
Perhaps other areas in the country were not concerned by this. So the people in that area did not create demand in that area for non chlorine chicken that area could be then targeted as consumers with different beliefs. Consequently their local retailers chose to follow to the demand in that area and stock chlorine chicken.
Perhaps other areas in the country were not concerned by this. So the people in that area did not create demand in that area for non chlorine chicken that area could be then targeted as consumers with different beliefs. Consequently their local retailers chose to follow to the demand in that area and stock chlorine chicken.
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